This week, along with many others, we attended the RSA Conference 2024 at the Moscone Center in San Francisco. We were surprised at how few companies highlighted XDR marketing campaigns, especially compared to the activity at RSAC 2023. Unsurprisingly, Artificial Intelligence (AI) was the more prominent marketing message. We also… Read More »RSA Conference 2024: More AI, Less XDR
At Cisco’s Partner Conference, it announced a new Emphasis on Full Stack Observability (FSO), Security, End-to-End/Solutions selling, IoT/Industrial, SMB, MSP, Sustainability/Take-Back, and. Additionally, Cisco enhanced its Partner Experience Platform (PXP) to enable partners to optimize their practice and drive growth, emphasizing recurring revenue. We see this conference as a clear… Read More »Cisco’s Partner Conference Emphasizes Observability, Security, SMB and MSP
Last week’s RSA Conference was all about XDR (Extended Detection and Response). Compared to previous shows and marketing efforts of the past couple of years, where there was a primary focus on SASE, this year’s show saw a surge in XDR-related marketing. One could say XDR is the new SASE… Read More »RSA Conference Focuses on XDR
